What question should the content solve?
Content marketing isn't just about publishing more frequently. It is to present the information that the potential customer needs before making a decision in an understandable manner. For someone selling video editing services, 'How to ensure subtitle readability in vertical video?' The question is directly related to the service. If the same business writes a foreign exchange forecast just because it is popular, it may not help reach the right customer. When choosing a topic, consider the relationship with your service as well as the amount of searches.
Separate three different decision stages
The first group is the person who wants to understand the problem: why can't their videos be understood on mute? The second group compares methods: automatic captioning or human control? The third group is closer to buying solutions: what about delivery time, sample and pricing? Prepare separate content for each stage. Instead of trying to use every word in one article, keep the scope clear. Having a main guide link to relevant subtopics allows the reader to go into the depth they need.
