How does this method work?
The content calendar shows what will be published on which day, why it will be published and at what stage production is. Its difference from the broadcast plan is that it makes the subject diversity and serial relationships visible. Monitoring idea, research, shooting, editing, control and publication status separately makes it easier to notice delayed work. The calendar shouldn't just be filled with colorful boxes.
Evaluation with a concrete example
If there are four main parts in a month, you can devote two to the series that is working well, one to the audience's frequently asked questions, and one to the small essay. This ratio is not a universal rule; is an example of risk distribution. If there is a topic that is historical, consider the possibility that the research may become outdated. Backschedule your shooting date to deliver seasonal route content when the audience decides.
